WRITER: JOSH PERRY
ART DIRECTOR: KENDAL STEFFEN
CDS: TIFF MCKEE + JESS ZALESNICK
GCD: BRYAN EDWARDS + NICOLE DAVIS
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:30 Broadcast
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Activation Case Study
Food Lion Feeds is the charitable arm of Food Lion, bringing food to those in need across their entire footprint. And in 2019, they pledged to donate 1 billion meals. We pitched and sold in this activation idea big enough to match their contribution.