Kendal Steffen (Coker)
ART DIRECTOR
WRITER: ELIZA ARNOLD
ART DIRECTOR: KENDAL COKER
CD: JUSTIN ROTH
ECD: HANNAH FISHMAN
Cancer is ugly. But we’re not cancer.
No woman should be defined by her cancer. Every woman should be defined by her inner beauty and strength.
We never expected to make something so badass for Walgreens. It was a giant leap of faith by everyone involved, and it paid off.
:60 Online Video
:30 TVC
In addition to a full social rollout, we made 8 GIFs for people to download from GIPHY and use in their messages and social posts. We also used them in response to people commenting about their own stories of battling cancer.
Since each of our 6 women were real cancer patients, we profiled them individually on Instagram and Twitter, letting them tell the world how they battle beautifully in real life.
