Kendal Steffen (Coker)

WRITER: ELIZA ARNOLD         

ART DIRECTOR: KENDAL COKER

YouTube has both unparalleled reach and hyper-precise targeting. As a media platform, it has the scale to spread your brand message to the world; with the breadth and depth of data & tools that let you speak to your audience one at a time.

YouTube is For Exactly Everyone.

This is a B2B manifesto rip reel we used to try to sell in the concept. We were fortunate enough to work with the amazingly talented editor Gabriel Wrye. He manifested the abstract, lofty feeling of this concept into something uniquely palpable.

In the proof-of-concept print we used the iconic YouTube logo as a visual device to show the paradox of the line. Vastness condensed to singularity. 

Presented to client, not produced.