Kendal Steffen (Coker)
ASSOCIATE CREATIVE DIRECTOR (ART)
WRITER: ELIZA ARNOLD
ART DIRECTOR: KENDAL STEFFEN
YouTube has both unparalleled reach and hyper-precise targeting. As a media platform, it has the scale to spread your brand message to the world; with the breadth and depth of data & tools that let you speak to your audience one at a time.
YouTube is For Exactly Everyone.
This is a manifesto rip reel we used to try to sell in the concept. Unfortunately the project died before it went any further.
MANIFESTO RIP REEL
In the proof-of-concept print we used the iconic YouTube logo as a visual device to show the paradox of the line. Vastness condensed to singularity.
Presented to client, not produced.